In a significant move for the European tourism sector, VFS Global has been appointed as the official destination representation partner for Czech Tourism in India. This collaboration aims to elevate the profile of Czechia, highlighting the country’s diverse cultural heritage, historical landmarks, and scenic landscapes to an expanding audience of Indian travelers.
Czechia, located in the heart of Europe, is renowned for its majestic castles, UNESCO World Heritage Sites, vibrant cities, and rich culinary traditions, including its celebrated beer culture. With VFS Global’s expertise and extensive reach in the tourism industry, the partnership is poised to enhance Czechia’s visibility in India, attract more visitors, and position the country as a top European destination for Indian tourists.
Expanding Czechia’s Appeal to Indian Travelers
Czechia, often regarded as a hidden gem in Central Europe, offers a unique blend of medieval charm and modern attractions. From the enchanting medieval towns of Český Krumlov and Telč to the bustling city of Brno, Czechia is home to over 1,200 castles and 16 UNESCO World Heritage Sites, drawing travelers with its historical significance and contemporary appeal.
The country’s beer culture, a major draw for Indian visitors, traces its origins to traditional lager brewing, which has since gained international popularity. Indian tourists seeking authentic local experiences will find plenty to explore, from Czechia’s natural beauty to its deep-rooted beer traditions.
Czechia is also famous for its therapeutic spa culture, particularly in the spa triangle of Western Bohemia, where cities like Karlovy Vary have been attracting visitors seeking relaxation and rejuvenation for centuries.
Strategic Focus on Marketing and PR
The partnership between VFS Global and Czech Tourism will focus on strengthening Czechia’s presence in the Indian market. VFS Global will spearhead marketing campaigns, public relations efforts, and trade engagement activities aimed at promoting Czechia as a premier destination for Indian tourists.
Barbara Andelová, International Marketing Manager at CzechTourism, expressed confidence in the partnership’s potential, emphasizing that strategic marketing initiatives are key to reaching a broader Indian audience. As more Indian travelers seek immersive and authentic travel experiences, Czechia’s rich cultural and natural offerings are expected to resonate deeply with this demographic.
Growth of Indian Tourism to Czechia
Indian outbound tourism has been on the rise, with over 80,000 Indian visitors traveling to Czechia in 2024. This growing interest underscores Czechia’s appeal as a destination offering both cultural exploration and outdoor adventure. The collaboration with VFS Global will play a pivotal role in driving this upward trend, making it easier for Indian tourists to experience the country’s unique blend of heritage, modernity, and scenic landscapes.
Targeting Discerning Indian Travelers
The strategic focus will also be on engaging with India’s affluent, discerning travelers who are increasingly seeking destinations that offer authentic cultural experiences. Czechia’s historical cities, scenic countryside, and emerging wine tourism in South Moravia make it a compelling option for these travelers.
VFS Global’s extensive experience in the travel services sector will help deliver a seamless travel experience for Indian tourists, ensuring that Czechia’s offerings are showcased effectively across marketing channels and trade networks.
A Bright Future for Czech Tourism in India
G.B. Srithar, Global Head of Tourism Services at VFS Global, highlighted the role the partnership will play in driving tourism to Czechia. As Indian travelers become more selective in their destination choices, VFS Global aims to provide them with a memorable and enriching journey through Czechia’s historical sites, unique gastronomy, and stunning landscapes.
Looking ahead, this collaboration between VFS Global and CzechTourism is expected to significantly boost Czechia’s standing in the competitive Indian tourism market. By focusing on cultural heritage, authentic local experiences, and modern attractions, Czechia is poised to become a must-visit European destination for Indian travelers seeking a deeper connection to their travel experiences.
